India, a nation of fanatics. It is the only country on earth that endorses and worships 'n' number of brands. Be it people, places, products, programs or even problems everything associated with it in almost all possible aspects becomes a brand and has a band of followers aboard.
Has one ever wondered what a brand is? It is used as both a noun and a verb...
Yes, something distinguished by some distinctive characteristic is a brand. It is surprising to realise the distinctions derived by the consumer to associate a brand and to the extent of forming a cult around it at times.
Celebrities who are excessively celebrated become a brand, having brand value superior to other created brands is an out roar in India. Taking Rajinikanth a south Indian movie superstar as an example is a self explanatory brand case study by asking any soul in the south India.
Sports brands have a tremendous response from the consumers who become fans and since India being a diverse culture so are the sports activities but they all come to a common consensus and worship the game of cricket and its players. Every brand undergoes a war mainly financial to make the icons endorse their brand.
Clothing brands too rock the consumer market. Thanks to the celebrity worship in the country that they imitate every aspect of the celebs. Do they realise that their worshiping is making the celeb richer and the worshipper poorer.
They would go to any extent to show their patronage and passion for the brand that they go for imitations that are economy friendly. Still they do not complain as long as they are associated with the brand it does not matter. This industry is harmful as the brand nor the consumer is benefited as speciality of the brand is compromised. So what, as long as there is some face value it is fine.
Brands have a significance effect in lives all around the globe. But mainly as an entity of distinguishing difference in quality and utility. But worshiping a brand? It happens only in India!
